Creating A Distinct Corporate Image

For any corporation it is very important to create a distinct image in the market. This is known as Corporate Image which distinguishes the corporation from its competitors and provides a picture of it to the general public. It depicts the principles, beliefs, productivity of the company. This image is responsible for increasing the sales of the product and to achieve brand equity. Corporate image creation is a strenuous and time consuming process and is carried out by experts qualifying in perception management. Basically, the creation involves marketing experts who used various kinds of promotion methods and public relations. Since this image is targeted to attract the customers it should be highly appealing. Besides the marketing experts critics play an important role too.

The name of the corporation and its catch line should reflect its belief like Wal-Mart, which says that it sells for less. A logo should also be designed accordingly. Like the corporation FedEx has an arrow incorporated in its logo which depicts its fast and efficient service. Once the image is created by the corporation the next step is advertising and product distribution in the market. Like if the corporation creates luxury products, they should rope in big names in the advertising experts and the models to be featured in these ads should be super stars. Likewise, they should not distribute their products to every other store; instead they should target more hi-fi malls. Time to time, advertising and branding budget should be reviewed to cut down on cost and to be in-sync with the technology. This also helps in revamping the corporate image according to the fast changing demands of the consumer.

Testimonies of news papers, magazines, and labor union can deteriorate a well-created corporate image. Simplest of controversies can be exaggerated by the media and spoil the name of the company. Controversies are born by the interference of organizations related to environment, religion, crime, politics, education and charity. Government, too, is another powerful and influential organization by itself.

Once the corporate image is created, it should be retained. It should not be like here today and gone tomorrow. This image should be reflected in all the brands and product line of the corporation. Even if one of the products isn’t up to the mark, it will lead to confusion among the consumers and will hit the sales of the company. Like recently there was controversy about a particular contact lens solution of a company. It was supposed to be infecting the users with a rare disease. This not only affected the sales revenue of that particular product but also made the customers think and raise question about the authenticity of other products of that particular company.

Another company’s products had hidden non-vegetarian ingredient in a vegetarian product. This led to the decrease of trust among the customers. In such a case the company should either advertise itself as a company selling non-vegetarian food or it should invest in promoting the company as vegetarian by introducing more vegetarian products. So the image of each individual product of the company makes up for the complete image of the corporation. And last but not the least, the image should be very realistic, truly representing its values and should leave a personal touch with the consumers.


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5 Pillars To A Successful Home Business

Here are the 5 pillars to have a successful Home Business: 

1 - Hustle:

Generally, people who make it big have one thing in common—they are dissatisfied with the status quo. They will not take what is “common” or “expected” and let that define their lives—they move past it and excel. You must work hard and hustle.

2 - Character:

Someone coined the phrase, “character is what you do in the dark.” In other words, when no one is looking, will you behave differently than if someone was looking? If not, then you have character. If you are attacked, be tough—not hard. Don’t be a pushover, but be compassionate, gentle, and flexible—especially on procedure (not principle).

3 - Risk Taking:

This isn’t gambling, it’s a willingness to be bold, hearty, and to push forward. People who refuse to take risks are definitely going to lose. If you refuse a new promotion because you’re not confident of your skills, you will likely be passed over when a different chance arrives.

Don’t be afraid of rejection, just take it as part of life and you’ll find there’s nothing to be afraid of—especially in the word “no.” “No” is just another opportunity to find a way around an obstacle and to use creative problem-solving skills.

4 - Time Management:

We all know that one minute has 60 seconds and that one hour has 60 minutes. One day has 24 hours, and one year has 365 days. But one year also has 525,600 minutes. We don’t think about a year in such small increments, but maybe we should.

We waste minutes as if they’ll always be around, and the fact is that time wasted is time we can never get back. We might miss a deal or promotion of a lifetime by wasting just a few minutes.

Proper time management is essential as you climb to success. Continue to break goals down in to manageable chunks—do that with relation to your day and the time you’ve been given. You’ll accomplish far more this way and you won’t regret using your time wisely.

5 - Master Non-Verbal Communication:

It is said that our body language and facial expressions do much more communicating than our words will ever do. When the words that you speak don’t match the expressions on your face or the stance of your body, you confuse the listener and muddle your message.

Be aware that when you try to “multi-task,” you often end up short-changing something, and the last thing you want is to short-change people. Don’t try to do too much at once—your willingness to do this tells people they aren’t important, even if you’re expressing your appreciation of their work and effort.

Be aware of what message your body is sending off!


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How To Make Your Home Based Business Appear More Professional

One of the toughest obstacles I have had to face is when working from home I had to make it appear that I was not, in fact, working from home. When clients call and there are kids screaming in the background, pets barking and meowing and timers going off for laundry and cooking, it doesn't appear professional.

So, this is 5 things of what I had to do to appear more professional.



1. Have a clean, professional website with your own domain name.

Do not, under any circumstances, have a "free" website hosted on another domain name with other company's ads all over the place! This is one of the biggest no-no's out there! Decide, instead, that in order to appear professional, you must invest in a professional website. If you aren't skilled in web design, hire someone to do it for you or barter with another home based business owner who does do web design. Choose a domain name that is closely related to your business's name.

2. Think about how to display your business address.

How are you going to display your physical location? There are a few different options available. Most home based business owners will say that they accept meetings by appointment only, to discourage clients from "dropping in" while they're still in their jammies and haven't had their morning coffee yet. If you don't want your customers to know you work from home, two other options are using a P.O. Box or attaching a "Suite" number to your address. If you use a P.O. Box, you will have to give your home address out for packages and anything they want to courier to you, but it does provide anonymity and discourages drop-in visitors. If you attach a suite number to your address in order to make it appear a "business office," make sure you mention to your postal carrier that you're running a home-based business and that's why there's a different address on there.

3. Invest in a separate phone line or in a distinctive ring tone for that line.

Most phone companies offer a plan where you can have two or more numbers ringing to one phone line with distinctive rings. It's usually better to have a separate phone line in your office, in order to avoid after-hours phone calls from clients. This also enables you to "shut the door" on work when you're not there. Use a professional voicemail message or answering machine message and check the messages often.

4. Define your office etiquette rules to your family.

What are the rules going to be for your kids and family members when you're on the phone or meeting with a client? Are you going to set a timer so they know when you'll be available? Are you going to have set office hours and not meet with clients outside of those times? Are you going to have a play space in your office? This is especially important if you're going to have small kids playing nearby (quietly) while you work.

5. Invest in professional-quality promotional products and marketing pieces.

Don't print off business cards from your printer, unless you have a top-of-the-line printer. Invest in professional-quality business cards and brochures. If you can, have some letterhead printed up, too, for contracts, letters to prospective clients and any correspondence that is business-related. If you're printing promotional products like T-shirts or apparel, coffee mugs, mousepads, etc., check the quality of the products put out by the printer you wish to use. Don't just "price-hunt," look around for the best quality and invest in your business.


Bronzi Home Based Business Tips

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10 Setup Secrets For Your Home Based Business - Ten Of Them!

Setting up a home based business doesn't have to be intimidating, expensive or time consuming. When you decide to make your living working from home, you simply need to go through a basic set up process to ensure you are ready.

Here are my steps for setting up your home business for success:

1. Attitude

- The key to your business success is your attitude.
- Treat your business like a business.

This is critical whether you are working part-time or full-time. For example, the mom who works from home around her family. She always puts her family first, at the same time developing her business. She says, "I may work part-time, but I have a full-time attitude." To put another way, "Have a hobby attitude, get a hobby income, have a business attitude get a business income."

You can be successful working part-time and you can be successful working full-time but it is unlikely that you will be successful just working in your "spare time".

2. Describe Your Business

Be able to describe your business concisely; a powerful one or two sentence description that someone can repeat in describing your business to others.

A unique and memorable tag line can also be invaluable for promoting your business. This is often referred to as your "elevator pitch" or "audio logo". Think about it, if you ask someone about their business and they describe it as "a errr, well, I kind of take care of, you know, well in as much as..." would you be impressed? Would you think that you should really hire that person? It's much better to be able to speak briefly, confidently and memorably about your business and what makes it unique.

3. Know Your Product or Service

Once you have chosen the product or service to sell you need to know your product intimately. If you are selling e-books for example, then know the content and its value. If you are selling software then use it and know it "inside out".

You will develop a reputation of providing quality information and because of your product knowledge, you can become the preferred supplier.

If it is not practical to use certain products (for example a woman may choose to sell man's shoes or vice versa) then you won't be using the product, however you can still know the benefits and features of the product intimately.

4. Get a Domain Name

Welcome to the twenty first century, you need a domain name for your business! You'll need an account with a reputable hosting company who will provide a "space" on the web for your domain name and site. The fees can be as low as $4.95 per month and go up from there. If you do not have any knowledge of HTML there are hosting companies that provide "site builder" software via the web. This can be a great option but be sure you like the application before you plunk down your money as you will probably be using it a lot!

5. Email

Once you have your own domain you will have one or more email accounts for that domain. This can assist in the promotion of your business and promotes a more professional business image.

Using email smartly can help you in the task of organizing your business communications. For example, sales can arrive via sales@your-company.com, support and help requests via support@your-company.com and so on.

By setting up some basic rules in Outlook or other email program you can have the mail conveniently sorted into folders for you as soon as it arrives.

6. Payment Processing

You will probably need a way to process credit cards. You could use services such as:

- PayPal https://www.paypal.com/
- StormPay http://www.stormpay.com/
- 2 Checkout http://www.stormpay.com/

Paypal now has a Pro level of service that includes a virtual terminal, helping to keep the costs low. Once your business picks up you may need to look into your own merchant account for credit card transactions but any of the sites listed will certainly get you started and may be all you need for the life of your business.

7. Computer Protection

Your computer is the lifeline to your business dealings and must be protected including the data that is stored. You will need a virus scanner, personal firewall, anti-spyware and anti-adware and preferably an email scanner with the ability to delete suspect of spam email from the server before it is downloaded to your computer.

Some suggestions are:

- AVG Anti-Virus: http://www.grisoft.com/ (free version available)
- Spybot S&D: http://www.safer-networking.org/
- Microsoft Anti-Spyware: http://www.microsoft.com/athome/security/spyware/software/default.mspx
- Adaware: http://www.lavasoft.com/
- Mailwasher Email Scanner: http://www.mailwasher.net/

A good all-round selection is one of the Norton products as they are kept up to date and have many if not all the features mentioned.

8. Working Environment

Getting organized is highly important, to ensure that you complete projects on time but also pay your bills on time and even bill your clients on time!

Having a working environment that help rather than hinders you work is also highly important. It can be tough but you need to establish a definite workspace for both yourself and any other people that are around.

- A space that you can call your own, free from distractions for your scheduled time.
- A comfortable chair and organized desk.
- Stationery supplies as required.
- Ensure you have a good computer monitor if you will be staring at it for long periods of time.
- Consider the value of a broadband connection. Your time is valuable and a broadband connection can allow you to get more done in a given time frame.

9. Administration

Use good record keeping practices... please!

You may need to consult a tax advisor who can let you know about the best way to set up your financial records and what records need to be kept. Your advisor can recommend record keeping systems and software may simplify this aspect of your business.

Additionally you can obtain advice on the best arrangement for your bank accounts. You will most likely be advised to have a separate account. Many banks now offer free checking for small business so do your research in to the options available to you.

Keep track of your various logins, usernames and passwords. This can be quite a big deal once your have a number of business resources online.

There are other useful tools for this also from a simple paper notebook to free and commercial password keepers. One popular solution is PasswordSafe.com. They provide a free web based service for storing username / passwords so you can access them from anywhere with an internet connection. They've been around since 1998 so the service is both trustworthy and reliable.

10. Schedule

Develop a schedule that works for you, your family and your business. When you mark off a block of time for work, then use that time for work. Equally important is to schedule time for your other commitments - family time, self-education (reading, listening and viewing), "health time" (exercise, cooking and eating), and leisure time. During these other times don't work. Remember, one of the reasons to work from home is to spend more time with your family and you don't want your working at home time to consume your family time.

You are working for yourself and your schedule (by your choice) is your "boss". When you have people calling you or dropping around unexpectedly or maybe out-of-town visitors may want to catch up with you then you need to make a choice. Are you committed to your own business success? What will be your choice in these situations? Only you can decide what is important to you.

In a family environment you may need to negotiate with your family and have your business time agreed upon, during which you will not be interrupted. Put this schedule prominently somewhere so all family members are aware of your work schedule.

These are the ten basics of working at home. Some of these items may change a little depending on the type of business you choose but in essence, this is it. A home based business can be the most fun, most rewarding experience of your adult life as long as you realize there are a few simple rules to keeping everything on track along the way.



Photo Attribute:
http://www.flickr.com/photos/atoach/3654123527/ / CC by 2.0


Bronzi Home Based Business Tips

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Your Website...Is YOU!

Your website represents you. Its appearance can make or break sales. Great websites entice visitors to stay, buy and return again and again. Fantastic design features include: surfability, the importance of the main page, the appeal and ease on the eyes in the use of color, screen resolutions and browsers.

You are out shopping for healthy, designer food. You visit two health food stores. The first one is bright and cheerful: Its products are displayed pleasingly and its staff, with crisp, starched aprons on, are slim, friendly and helpful with smiles that twinkle. There is another health food store just across the road: Similar products. A fat, greasy-haired sweaty man, breath redolent of whisky, garlic and fermented cheese, egg stains on the front of his crumpled shirt, the middle of which strains to stay closed struggling to keeping its charge - a protruding belly - within, tired buttons at the ready to pop...comes to serve you.

You are your website: It is a reflection of who you are, your product, your service. Portray  yourself as a trained, seasoned professional. Your website is the only contact your customers, potential and current, have with you. You must create an atmosphere that is pleasing to your buyers to make them want to stay and buy, and more importantly, to want to come back again and again. You want to aim for repeat business. The long and short of it is this: Your website can make or break your sales...and your business.

TRICKS OF THE TRADE
What secrets can you apply in the design of your website?

1. Surfability
Do your research by visiting several websites. Note what make them appealing, attractive or the opposite. Always remember that visitors to your site have one goal in mind: They are either seeking information or shopping for a product. Your goal is to give them what they want without their having to search for it. It is a cardinal rule to make your site easy to navigate. Ensure that all the information is relevant to your product/service. Convince visitors that they absolutely need your product to solve their problem(s).

2. The First Impression Lingers...The Importance of your Main Page
The main page has a very specific purpose: It is the store front of your website where your visitor lands and from where she/he will shop. Therefore, this page must load very quickly and be easy to view. This is the first contact with your customer: First impressions can either close a deal or...lose this same deal which has exactly the same potential.

Make things simple: Ensure that links are easily viewable by your visitors and that these links will navigate your visitors to where they wish to go. Very often, a great choice is the use of tables when deciding how to design the main page of your site. If your page takes more than ten seconds to load even on a 56k modem, your visitor will click away, through impatience, or to save time, seeking information or products elsewhere. To speed up the loading of your main page, it is advisable to avoid large, or excessive, graphics. Too many banners or special effects often also cause a page to load slowly.

3. Make your Website Appealing to, and Easy for, the Eyes
* Colours
Mild colors are your best bet. If your site is a content site where your visitor will be doing a lot of reading, it is a good idea to keep to black and white. You can add color when using tables as a means to brighen up the page. However, always remember to keep the overall look of the page professional and appealing to your target audience that will be visiting more often.

* Screen Resolutions
These vary among monitors. It is, therefore, good counsel to set the pixels to a standard 800x600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes.

* Browsers
Bear in mind that a lot of Internet users will not use the same browser as you. Therefore, make sure that your site looks as good on other browsers as it does on your own. You can do this by downloading several browsers through which to look at your page.

Be aware that the overall look of your website is to make it attractive to visitors, which in turn appeals to emotions and, therefore, lead to sales and to make money for you. The appearance of your site, if properly designed, can be an excellent marketing strategy for your product/service.



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