Differences Between Marketing And Advertising

Marketing and Advertising, although they sound similar but in reality they are not. Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through variety of mediums to promote the product.


Advertising is one of the most important component of a marketing strategy and also the most expensive. Advertising constitutes sending the message across the public about your company, product or services. It also constitutes behind the scenes work like the process involving formation of various strategies and coming up with a right one to target the viewers. The strategy consists of planning things like placing ads, deciding what media to use, what time, frequency etc. The advertisements are generally placed via mediums like television, snail mail, newspapers, internet, emails, radio, magazines, mobile messaging, flyers, billboards etc. The most popular one is of course television although advertising on internet is becoming increasingly popular too.

Easiest way to differentiate advertising from marketing is to consider marketing as a cake and if you cut the cake, advertising as one of the pieces of that cake. The other pieces of cake are market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more. All these components or pieces of cake should work independently but collectively in achieving the bigger goal i.e. sell product and build company’s reputation in the market.

Marketing is a marathon process involving many tasks that involve hours sometimes days of research. The research part of marketing takes the longest duration as it involves thoroughly understanding the behavior of people towards a product. Designing the product and developing advertising strategy is also a time consuming process. Only components that take less time are executing advertisements and sales. Marketing can also be perceived as a medium between consumers and the company.

But many companies often make mistake of confusing advertising with marketing. They try to ape big companies like Coke and Pepsi in advertising but they simply ignore the work that goes behind that. The classical example of this is, take the case of logo for instance. Many business owners are so hysterical about the logo of their company in their advertisements that they think that it will simply bring in the sales. But what makes a logo works is none other than the reputation of the company and the logo must have a feeling to it and should truly reflect company’s values. One should also remember that these companies spend fortunes on advertising which a new start up business can’t.

Rather than spending unnecessary money on branding your product one should invest money and time in communicating to the consumers that they can address their expectations. After building reputation and growing to a big size company one can think of these lavish ideas. Educating the consumers also helps as it will give them an understanding that you know what you do and are best at doing that.

Smart marketers are aggressive in approach rather than passive. They provoke reader’s minds by prompting them to do something rather than just making them knowledgeable of the product. Smart marketers also bring home the names, addresses and contact numbers of people who are really interested in hiring your company by employing aggressive marketing. Thus having a good marketing campaign speaks a lot about the company and their products and advertising gives that finishing touch to the hard work done by the marketing people in selling a product.


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How To Create A "Unique Selling Proposition" For Your Home Based Business!

No matter what type of home based business you are running (or plan to build) you will likely have competition. Most people think competition is a bad thing – and if you try to take on your competition “head on” it probably is.

On the other hand, you can use your competition to learn how to service customers in a different way – a “unique” way – that can make you very successful!

How Can You Make Your Home Based Business Unique?

For example, selling home videos. DVD’s, and electronic games is nothing new. And unfortunately for most “mom-and-pop” video stores, Blockbuster came along, and put most of them out of business.

So why bother even trying to sell videos and DVD’s, right? Well, it depends.

Opening another video store would probably be difficult – having the ability to order 20-30 copies of all the popular videos would probably be too costly for most people.

But NetFlix didn’t look at competing directly with Blockbuster. The owners decided to rent the same products, but in a completely different way – online and through the mail.

That’s an example of a Unique Selling Proposition!

How can you create a USP (Unique Selling Proposition) for your business?

Answer the following 5 questions:
1. What does your business sell, and who do you sell it to?
2. What benefits (not products or services) does your business offer to your customers?
3. What does your business do best?
4. What part of your business needs the most improvement?
5. What do you offer that you do better –or different – than your competitors?

If you need help coming up with ideas for the last one – which is the most important question to answer – go out and “shop” your competition:
• read their ads
• check the yellow pages
• do a search online and compare websites
• buy a product (or ask a friend or family member, if possible)
• join a small business association

Then, narrow down your USP into one or two sentences, and do it – with every letter you write, every ad you place, every customer you serve, every plan you make – and include your Unique Selling Proposition.

If you can make your business different from the rest – and stand out above the competition – you’ll be well on your way to success!


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6 Simple Strategies To Get Free Advertising For Your Home Based Business

Here are 6 simple strategies for getting free advertising for your home based business. I have found them to be quite effective for my advertising needs.

Paying for advertising can get quite expensive and the object is to make money and keep it. Not to spend it all on advertising to make money.


Google +
If you are using Gmail you can open up a Google + page and add your business link to your profile page.

Amazon
On Amazon you can open up an account and add your profile. In your profile you can add a link to your business page or a website. Comment on different products and people will see you as an authority figure and check out your profile.

Traffic Exchanges
One of the traffic exchanges that I use is Traffic Swirle. This is to get free targeted traffic to your websites.

YouTube
YouTube is an excellent way to get free advertising for your business. Just make a video about your product or the services you provide.

Blogging
Blogging is an excellent way to let people find you on the Internet and learn about your products. With blogging you can do a blog post everyday or once a week. You do need to learn a little bit about blogging. You can learn some basic on my blog.

Comment on blogs
Commenting on other people blogs is a great way for people to notice you and become interested in what you are about. Your comment if done well will peak a person's curiosity about you and they will check you out.

Forums
There are literally hundreds of forums on anything you can think of. Join a few and comment on the tops they have. When you join there is usually a signature box below where you can leave your link to your business or website. Some of them even let you add a URL to your profile page.

Hope you find these 6 simple strategies to be very helpful. You see most people use these sites every day but don't realize that they can also be great free traffic for their home based business.


Business Opportunity



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Product Review: My Traffic Box

My Traffic Box is a new site that says it guarantees more CONVERTING web visitors and online advertising with very little effort or cost.  So I decided to put it to the test...

My first impression was the site looks professional and clean, with an attractive look and feel.  It is easy to read and understand.  Joining the site was easy and painless--they do offer 2 upgrade options but they are not required to gain the benefits.

The Members Area is very well laid out and intuitive--I could figure out what to do after only a few minutes and was able to get up and running in less than 5 minutes.  Inside the site, you create links and ads--the links you simply enter any URL links you use into the generator and it transforms them into "My Traffic Box" links.  You create ads for anything you want to promote using the My Traffic Box Ad Generator, which is very easy to use.  You can create as many links and as many ads as you like.  And they are organized in a logical way--links are displayed in the order you create them but also your 5 most recent links appear on the main page for quick reference.  Also, since the link generator is the tool you'll use most, it is also right at the top of the main page when you login.  Very smart!

After you've created at least 1 link and 1 ad you can start to generate traffic.  Just use and promote the new My Traffic Box link instead of the original source link you had.  Every time the My Traffic Box link is clicked, the page loads followed by a cool slide-up ad window at the bottom.  It displays an ad PLUS an image with your affiliate link that goes back to My Traffic Box.  So if anyone clicks the My Traffic Box image they see the site, and if they signup they become your referral.  It's a great viral feature because you can build referrals without even trying to just by using the site.

Now every time the ad window displays (your My Traffic Box links get clicked) you earn credits that get YOUR ad displayed in the ad windows when other members' links get clicked.  So the more clicks, the more times your ads get displayed.

And this works virally--meaning as you make referrals into My Traffic Box (either by promoting it or just using it and visitors click the My Traffic Box image on the ad window to join) you also earn ad credits on THEIR link clicks.  And this works up to 5 levels deep.  So you can create a massive amount of free ad views and web traffic by referring others to My Traffic Box also.

I didn't get to test the full effect of a big downline yet (I just got the tool) but I can tell you the rest of the site works exactly as stated--my links got clicked, I earned credits, and my ads got displayed.  My Traffic Box even tracked my results so I know how many clicks and how many ad displays.  That was an impressive unadvertised extra feature.

There is one more benefit and feature which might be the best of them all--downline emailing.  You can email your downline with offers, promotions, or whatever you like, and here is where My Traffic Box really shines.  They took time to make the emailing often enough that it's valuable as a user, but no so often that it's a burden to your downline.  But the best part about this feature (and actually the credit earning too) is that it tells you exactly how long until you can mail again.  Now THAT's cool.

Overall I have to say I am impressed with My Traffic Box.  It is simple yet powerful, and delivers on its promises.  Highly recommended to anyone who wants to increase traffic and advertising.

See it and join here:
http://mytrafficbox.com/aff/1457

You can check out the video below for more info.

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Advantages Of Marketing Your Business Online

If you are not already marketing your business online, it is time to start. Although there are a few exceptions, just about every business can benefit from online marketing. There are just so many advantages to this type of marketing. First of all, it is extremely affordable to market your business online. Other advantages to marketing your business online include the ability to reach a large target audience, the ability to reach potential customers all over the world and the ability to customize the marketing for different sectors of the target audience.

The affordability of Internet marketing is one of many reasons why many business owners are turning to the Internet for advertising. Advertising online is incredibly affordable especially when you consider how many potential customers a business owner can reach with an online marketing campaign. Most methods of online advertising are quite affordable and some of them do not have any direct costs.

For example, you may choose to market your business online by participating in industry forums and posting links to your website whenever it is appropriate to do so. In this case the cost of creating and maintaining the website is insignificant in comparison to the number of potential clients you could reach through online marketing. Additionally, the costs associated with posting links to your website are incidental. You could consider the cost of having access to the Internet as part of the cost but you most likely require Internet access for other reasons as well so it is completely worthwhile.

Reaching a large target audience is another very worthwhile reason for marketing your business online. You may have spent a great deal of time and energy doing market research and determine who your target audience is. You may have also spent a great deal of time trying to figure out the best way to reach this audience. This is a very sound marketing principle but as it applies to marketing on local television, radio and print media it only allows you to reach a limited audience. However, when you take your marketing to the Internet you automatically drastically increase your potential target audience because you now have the ability to reach members of your target audience around the world.

This ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world.

Likewise the fact that the Internet is available 24 hours a day is also very beneficial to those who choose to market their products or services online. Shopping for products and services in person can be very difficult especially for individuals who work long hours or those who work unusual hours. These working conditions make it difficult for these individuals to do business and make purchases of products and services they need during regular business hours.

However, business owners who have an online presence are much more convenient because unlike stores and calling centers, the website never closes. This convenience gives potential customers the ability to view products and services, compare these products and service to the ones offered by competitors and make a purchase at any hour of any day.

If you are a business owner who is reading this blog post and you do not already have a strong online presence, you need to immediately start learning more about the world of Internet marketing. This is so important because if your competitors are marketing online, you may find they are gaining a steady advantage and are becoming more appealing to potential customers. Before too many of your potential customers become loyal customers of the competition it is time to start figuring out how you can market your business online and keep up with the competition.

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How To Expan Your Home Base Business

Home-based businesses that become successful may end up having to leave the home eventually for expansion. This can be a very hard decision to make for the owner. The idea of now spending more money to expand can be scary. One does not have many of the money sucking problems as the business owners of yesteryears. The really long leases, huge security deposits, renovations, and equipment costs are not that bad anymore.

There are many options today for the home business owner to get affordable and flexible space with out costing too much and having to sign a long-term agreement. When you go to a business center you will get that office with a desk but also can expect to have Internet and many other perks. So what are some of the benefits of a business office center?

* Convenient location in a high traffic areas
* Fully furnished offices and suites
* Individual Offices and/or Team Rooms
* Conference Rooms with services provided
* Business identity services or virtual offices
* Receptionist services
* Incredible phone and voice mail systems
* High speed Internet services
* Computer and networking support
* Copy, scanner, and fax systems
* LCD projectors
* Digital Camera
* Complementary coffee and water
* Convenient agreements that can range from 3 months to 5 years

There are top companies that specialize in these office centers all over the country. Corporations such as HQ Global Work Place, Corporate Suites, and SOS America offer these great services to those home business owners so they can broaden their horizons but not have to invest in more equipment or dismantle their home office space. This gives the owner the option of hiring others and still remaining at home if he or she so desires.

There are even some companies that offer rental by the day or hour. Depending on what type of office space and the amenities you want you are looking at anywhere from a few hundred to few thousand per month. It truly depends on the location, services, and the office size you need.

The majority of these companies also offer virtual space as well. This is a low cost method of being able to provide a more business like atmosphere to your home office. You would be able to meet clients in a space a few times per week instead of in your living room. This gives your business a more professional look with out spending lots of money on an office space. There are mail programs offered that provide you with an address so you can receive and deliver business packages and mail.

These virtual spaces also provide private offices and conference rooms. This will allow you to work from home primarily but meet with clients and get your mail at a business address to keep your home information private. Programs like this start at about $70 per month, which is extremely reasonable.

There are also the virtual office packages that give you the same perks as the mail program but also give you a phone number, voice mail, live receptionist during business hours plus call-screening, forwarding, and patching. This type of offer starts at about $190 per month and you get your business name listed in the lobby for free. This is great for small home business owners who want to keep their personal information private.



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Cross Promoting Techniques That Work For Home Businesses

 

Cross promotions are not a new idea. They have been used by businesses for a very long time. For example, a real-estate company may promote a certain lawyer to close a sale, as the lawyer will promote that agency in his firm. The system is somewhat similar to the primitive barter system, where people traded items rather than using money. How can anything primitive fit into the online world of Internet marketing? Very easily. Cross promotions are, simply stated, a trade of advertising space. Instead of paying for advertising space on a site, you would place their ad on your page and yours on theirs. There are many ways to use cross promotions in your internet business that can be an effective and cost efficient way to advertise.


One way is to use link exchanges. This is very effective when doing cross promotions with a company that is similar to yours, however you should be sure and never link to a page that is in direct competition with yours. One of the best things about link exchanges is that some search engines are factoring in hits from the sites that are linked to your page to when determining the ranking. Therefore linking to a more popular site, can not only increase your advertising, and traffic, but also increase your search engine ranking.

When customers or potential customers subscribe to your ezine you can use this as an opportunity to use cross promotions. On the same page that the customer subscribes to your ezine, make available the opportunity to subscribe to another company’s ezine. You can even exchange ad space in ezines, and provide recommendations for those whom you cross promote with.

You might even want to exchange column space in one another’s ezines.

Writing free articles that inform customers or potential customers with information that is useful and accurate can create a reputation for you and your business. Soon readers will come to know you as an expert on the subject. In these articles the author uses a byline to help promote his site. Bylines can be a way to use cross promotions as well. You can use part of the space in your byline to recommend another’s product.

If you have been considering writing an ebook, a joint venture could mean increased profits for you and the person you are partnering with. Cross promotions through ebooks are an excellent way to allow for a wider topic and to promote both your business and your partner’s business. The ebook should contain information that will benefit both businesses and still be helpful to the reader. A good example of using cross promotions through an ebook is to a site selling used video games partnering with a site selling gaming devices. These are two subjects that would interest the same reader and most likely lead the reader to both sites.

You should keep in mind that the recommendations that you make are a direct reflection of you, so choose your cross promotional businesses carefully. Also keep in mind that it would be nice as a shopper to be able to link from one site to another as a way to “shop around.“ Since this is usually not beneficial to you, never link or recommend a site that is in direct competition with you. Instead, recommend those who are similar, such as health and life insurance.



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Best Rated Home Business

For one who dreams of making a comfortable living at home the best rated home business is, in all likelihood, going to be one that allows him or her to work on the Web.

Why? Because for most entrepreneurs their best rated home business is one that gives them the flexibility to work their own schedule, make a quick profit, expand their profits virally, reach the geographically largest market, and make the most money in the least amount of time.

While there are many sharp marketers who offer others nothing but a song and dance about being the best rated home business when they are nothing but a scam, there are far more legitimate Web businesses, and business opportunities.

There are many, as well, that don't just offer a best rated home business for sale, but are consultants, authors, educators, marketers and other online money making gurus that sell or give away the information about how one can start her or his own best rated home business.

I looked at one such consultant, an accomplished Webpreneur himself, and author of an online newsletter on setting up a profitable home business.

What he teaches others online is how to design their own best rated home business. He offers a voluminous, comprehensive, but easy to follow and understand guide to earning a good profit as an online merchant.

This e-marketing expert teaches the basic fundamentals of Internet business, starting with a glossary of words the new Webpreneur would need to know to try to create his or her best rated home business. He helps budding entrepreneurs identify their niche and their target audience, and determine which online business model is best for their business venture.

He teaches in step by simple step how to start a profitable online business, how to create a dynamic Web site, how to gather and write content that is keyword relevant, and how to optimize search engines.

To grow a best rated home business a start up business owner would do well with the guidance of this guru who can help a novice Webpreneur create viral marketing, design a newsletter and summon subscribers, set up a merchant account to e-commerce enable the firm's site for online payments, and to promote effectively by way of the right search engines.

For those who want to work from home as online merchants the best rated home businesses are those that make them the most money in the least amount of work hours, so they can live stress free lives with more family and leisure time.

For most, the ideal way to a best rated home business is with the growth of an online merchant business.




Great Source to Help You Get Your Home Business Going - http://w--o--w.com/?i=60213/article

Bronzi Home Based Business Tips

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5 Explanations why You Should Use A Free classified Submission Plan to Submit Your Ads

If you’re submitting all of your classifieds yourself, you’re wasting energy and essentially money. Instead, you should you should consider using a free ad submission plan to submit your ads. Doing so offers many benefits, from streamlining the procedure with a greater possibility of ad approval. Here, we’ll go over the very best 5 reasons why you should use a free ad submission service.

 Using A Classified Ad Submission Service Helps you save Time!

 Classified ads are probably the most effective ways to drive traffic and generate sales. As opposed to traditional web adverts, visitors who read through classified ads already are in the “buying” mentality, meaning they're more prone to purchase something than people just surfing for information.

 If You employ A Free ad Submission Service Your Ads Will Be Automatically Re-Submitted Once they Rotate Off of the Story boards

 There are some pitfalls many people face when submitting classified ads yourself, one of which is the run-length. Depending on the service, most classified ads expire after having a 30-day period. Once that period it, you have to manually renew or develop a new ad. For some, this might 't be a problem, however, if you’re made to manually renew countless ads once in awhile, it may be a serious time-consuming issue. A legitimate free classified submission service will handle every one of the renewing necessary to keep your ads running as long as you want. In the event you no longer would like them to perform, you could have the service hold of on that also.

 A Classified Ad Submission Service Will help you Create Valuable Backlinks To Your Site

 No one knows the magic formula to achieving top search engine rank, but a majority of will agree that backlinks are among the most significant factors. Actually, it’s proven that the number of backlinks as well as the quality of websites they come from are two factors which greatly affect your authority and rankings on the internet. A free ad submission services can you achieve this by generating plenty of backlinks on high-traffic free classified websites. These backlinks doesn't just generate traffic from shoppers clicking the hyperlink, however your website will rank higher in the search engines, allowing you to see a boost in traffic overall.

 Classified Ad Submissions Get a Ad Before Prospects That are Inside a Buying Mentality

 No matter type of service or product your internet site offers, you'll need traffic to become successfull. You can find dozens of method of getting visitors to your site, but you’ll find the majority are either too costly or junk traffic. Ever see those advertisements from traffic brokers offering 5,000 visitors for $19.99? These types of places slam you with low-quality traffic may not be also a genuine human visitor. This is why nearly 90% of customers who purchase this type of bulk traffic don’t return for an additional purchase.

 A Classified Ad Submission Services are A High-Quality Low-Cost Substitute for Pay-per-click Advertising

 Many new advertisers try their luck with Google Adwords. Their pay-per-click (PPC) program is probably the oldest and greatest on the market, serving millions of advertisers worldwide. But while their traffic is high-quality, it’s oftentimes too expensive unless you you’re a company with deep pockets. Depending on the keyword(s) and position you’re targeting, you could see prices as much as $2 or $3 per click. Accumulate a couple hundred clicks each day and that’s one pricey advertising bill.

 A free ad submission service offers high-quality traffic at a inexpensive. If you’re currently spending hundred per month on Adwords or another advertising programs, think about the money you’ll save by switching to classifieds.


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Budgeting for a Home Business

Budgeting for a Home Business

If you are considering starting your own home business, one of the first things you must think about is budgeting and planning to find the money you need. You can start the planning process from your kitchen table if necessary. You'll need a telephone with an answering machine to handle calls while you're budgeting and planning. It is important that you project a favorable image.

So in addition to the phone, you will need good quality business cards, which should include your name, the company name, phone number, web site and e-mail address. A computer with appropriate software is a necessity for internet marketers. A calculator and a file cabinet would be nice but can wait a while.

Once you are organized and have an internet marketing plan, your next move will be to begin your home business budgeting and planning to find the money you need to get started. Once you get the word out that you are ready to open your business, you can begin to try to locate a source to provide the capital you need. Some internet marketers build a successful business with no start-up money, but in general you will need at least a small amount of money to get started.

There are many individuals who are willing to invest in small internet marketing venture. Their willingness to invest depends upon the likelihood of your success, so be sure you explore all the options and choose your type of online business wisely. An investor is, after all, in business for the same reason you are, which is to make money. You can begin by advertising, personally contacting investors who want to make a profit during the process of lending you money. The old saying, "if at first you don't succeed, try, try again," applies here because if one lender is not willing to lend you money, chances are someone else will.

The more you advertise your services, the more likely you are to find the money you need as indicated by your budgeting and planning process. One way to begin is to run an advertisement in the "Investors Wanted" column in the classified section of a local newspaper. It might read like this: "Money needed internet marketing venture. Call 555-555-5555."

You should run your ad as often as you can in all the newspapers in your area for at least a month if you can afford it. The money for these ads will come out of the advertising budget that you created during the budgeting and planning process. This budgeting and planning for your home business is necessary in order to for you to find the money you need to become a successful internet marketer.

An additional or alternative ad could be run simultaneously with the other ads you are running. The purposes of these dual ads will be to reach as many potential investors as possible. You will possibly attract more than one investor, which will enable you to compare their terms and repayment options.

When you place your ads, you can list them under any or all of the following categories in the classified section: "Business Opportunities Wanted; "Financial & Loans Wanted;" or "Money to Loan." When you have responses to your ads, it is time to set up individual meetings with the potential lender. Your home business and budget planning, if done properly, can result in finding the money you need to become a successful and highly profitable internet marketer.




Photo source
Brad Montgomery

Bronzi Home Based Business Tips

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Easy Home Business Ideas For Finding Customers

What are best avenues to bring customers to you and increase your visibility? In this post, we will look at some methods that business owners have used for many years and have been very successful at increasing their customers and generating more revenue for their business.

A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbours, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer.

Be creative; if for example one of your products is balloons consider going to all the restaurants in your area and make a deal to have your balloons given to the children who enter. When you visit businesses or friends take a few samples of your products to show them, leave your products with them so they can look at them while you are gone and then follow-up with them and find out what they think. Make them feel a part of your business.

Networking is a great way to make business contacts and you can do this almost anywhere that you go. Your local chamber of commerce often has networking functions where you can meet other business owners in your area.

You can talk to them about their business and what works for them, exchange business cards. This is a great method for making contacts. After the social function make a point to go and visit their business,it is important to develop a relationship with them.

Take a walk around your neighbourhood. This is a great way to meet new people in a casual environment and allows you to sell your product without really selling it. You will have an opportunity to find out what customers who are near you like.

Will your product appeal to them? Should you tweak your products to match the potential customers that are near your area? Go into that coffee house that you may not frequent and spend sometime talking with the other customers. This gives you a good feel of the potential market near you.

If you do not have a web page yet, then it is high time to utilise this tool for marketing your business and the products you offer. If you are not comfortable creating your own page there are many professionals that can do this for you and you can use this as an opportunity to promote your business as well.

As they get to know your product while they are creating a web page for you, they can also refer others to your site. Remember, when creating a web-page you want to provide the potential customers with information and keywords that are specific to your company.




Photo by Sharon Mollerus

Bronzi Home Based Business Tips


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New Video Software For Home Business Owner's Let’s You Create Video Easily and Quickly For Free

As an internet marketer I am interested in keeping up with new ideas and trends in internet marketing. Since I have been on the internet for a long time doing things like creating my own internet city, website promotion, making money on the internet, I have seen the internet change by
leaps and bounds.

Today, in order to be relevant in internet marketing your website or blog has to do more than just be a static webpage, now you have to have content and different methods to share that content such as having your own blog, perhaps forums, and now the biggie, video. With increasing access to broadband, video is now possible for virtually everyone to use. Video has become the new must have have, not only for internet marketers but for everyone who has a website.

Local Home Business Owners who have a website can especially benefit from video. With video, there are new opportunities to get out your message, advertise your business, make video postcards, send video e-mails create how-to the ideas are endless.

We website owners however, are thinking gee we want to get in on the video thing, but it is something else we have to learn how to do, another learning curve, and for many of us the idea just sort of fizzles.

I am excited because I don’t have to miss out this time, because I lack the expertise to create and broadcast videos or perhaps I just don’t have the time.

I found a unique new software I thought I would check out, to see if I could use it. I was hoping it would be easy to use, to create video and then put it on my website. I also wanted the video to look good, something I wouldn’t mind people watching and/or downloading to pass it around.

Well I couldn’t believe it. This software made it drop dead easy to make videos and to put them on my website. I actually was able to make a quality, professional looking video in less than 5 min. This sounds crazy I know, but I did it.

If video is something you have been wanting to do but felt really intimidated by it up to this point, you might want to try this software for yourself, because the best part is you can use the software and it doesn’t cost you anything. That was important to me because I didn’t know if I would be able to use the software, and I didn’t want to pay for something I wasn’t sure I could even use.

You can visit the site at http://www.easyvideoproducer.com/clickthru.php?id=55354


Written by Debbie

Bronzi Home Based Business Tips

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ADVERTISE F*R*E*E FOR LIFE! - That's Not a Typo. Find Out How...

If you are currently involved in marketing and like most of us, spending too much for online advertising, you'll want to read this message...

ADVERTISE F*R*E*E FOR LIFE is a new site that will boost your web traffic and get your promotions in front of more visitors, guaranteed. The site is Viral and grows exponentially - meaning, the more you use it, the more it works for you!!

Gone are the days of endlessly surfing for credits and of email inboxes full of the same repeated messages.
Do you feel like there must be a better way?

Imagine if you could get your ads seen across the world and have incredible click through rates, by simply doing MORE ADVERTISING

Now if it sounds too good to be true, let me assure you:

- You do NOT have to trade time or manual effort for traffic

- You do NOT have to install anything on your computer

- You WILL increase your traffic and advertising, guaranteed

- It WILL work for you regardless of what niche you’re in

- You WILL be reaching REAL prospects who want to buy your offers

- The traffic and advertising you gain will INCREASE the longer you use it

AND I got the inside track from the owner!

Right now, all you have to do is click on the banner, name or video and it will take you to a page where you can sign up for GOLD membership (Normally costing $40.00) for nothing as my guest!!

Don't miss this! Remember the sooner you start using ADVERTISE F*R*E*E FOR LIFE, The more your advertising will grow.

My suggestion is for you to have a gmail account. They send emails from other members. This is how your ads are shown as well.

Check out the video on the home page to learn even more about ADVERTISE F*R*E*E FOR LIFE!

To your success,

Bronzilla

P.S. - The list building benefit is most powerful the earlier you get in, so don't delay!


Bronzi Home Based Business Tips

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How To Make Your Home Based Business Appear More Professional

One of the toughest obstacles I have had to face is when working from home I had to make it appear that I was not, in fact, working from home. When clients call and there are kids screaming in the background, pets barking and meowing and timers going off for laundry and cooking, it doesn't appear professional.

So, this is 5 things of what I had to do to appear more professional.



1. Have a clean, professional website with your own domain name.

Do not, under any circumstances, have a "free" website hosted on another domain name with other company's ads all over the place! This is one of the biggest no-no's out there! Decide, instead, that in order to appear professional, you must invest in a professional website. If you aren't skilled in web design, hire someone to do it for you or barter with another home based business owner who does do web design. Choose a domain name that is closely related to your business's name.

2. Think about how to display your business address.

How are you going to display your physical location? There are a few different options available. Most home based business owners will say that they accept meetings by appointment only, to discourage clients from "dropping in" while they're still in their jammies and haven't had their morning coffee yet. If you don't want your customers to know you work from home, two other options are using a P.O. Box or attaching a "Suite" number to your address. If you use a P.O. Box, you will have to give your home address out for packages and anything they want to courier to you, but it does provide anonymity and discourages drop-in visitors. If you attach a suite number to your address in order to make it appear a "business office," make sure you mention to your postal carrier that you're running a home-based business and that's why there's a different address on there.

3. Invest in a separate phone line or in a distinctive ring tone for that line.

Most phone companies offer a plan where you can have two or more numbers ringing to one phone line with distinctive rings. It's usually better to have a separate phone line in your office, in order to avoid after-hours phone calls from clients. This also enables you to "shut the door" on work when you're not there. Use a professional voicemail message or answering machine message and check the messages often.

4. Define your office etiquette rules to your family.

What are the rules going to be for your kids and family members when you're on the phone or meeting with a client? Are you going to set a timer so they know when you'll be available? Are you going to have set office hours and not meet with clients outside of those times? Are you going to have a play space in your office? This is especially important if you're going to have small kids playing nearby (quietly) while you work.

5. Invest in professional-quality promotional products and marketing pieces.

Don't print off business cards from your printer, unless you have a top-of-the-line printer. Invest in professional-quality business cards and brochures. If you can, have some letterhead printed up, too, for contracts, letters to prospective clients and any correspondence that is business-related. If you're printing promotional products like T-shirts or apparel, coffee mugs, mousepads, etc., check the quality of the products put out by the printer you wish to use. Don't just "price-hunt," look around for the best quality and invest in your business.


Bronzi Home Based Business Tips

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Promote, Market And Meet New People At Traffic Era

How are things going?

Lately I have been really busy trying
to build up an income online and have
found a great way to generate a lot of
traffic to all my websites.

And it won't even cost you anything to join.

This program is totally free to use and can
produce incredible results very quickly!

But the best part is that when you sign up for
an account, you will also be integrated into
their large network of over 50,000 other marketers
from all over the world!

It really is a great place to hang out and
earn a lot of extra traffic to your websites
at the same time.

There is so much more to this program, that it
would take me forever to go over it all in this
email...

... so it is really better that you just see
for yourself what I am talking about. It won't
cost you anything to check it out and I am
positive that you will be blown away at what this
program can do for you.

My link is just below and when you sign up, you
will see me as your sponsor and we can start
networking right away!


Plus, you can contact me at any time and I
will help to show you how you can use this
incredible program and get results instantly.

Just join Traffic Era here to get started ...

I am really looking forward to seeing you
inside the members area!

Talk to you soon,

Bronzilla


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4 Easy Steps To Making Your Home Business A True Automated System

You hear it al the time if you have been involved or are involved in the home business or internet business industry:

“You need a system to succeed.”

I like to take this a step further. You not only need a “system”, but in order to get the most out of your home business opportunity, you need to have an Automated System. To take that even one step further, your Automated System must hit your prospects from EVERY angle in order to achieve the highest levels of prosperity.

Here are four techniques that if used on all of your prospects WILL increase your earnings with ANY home or internet business opportunity.

Step 1: Create a “capture” or “squeeze” page.
Even if you have no idea what this is, you have almost certainly seen a capture page and even been “captured by one.  A capture page is simply a page that is set up to give some brief information about a product or service, but then requires the prospect to enter their info to get the full details. It is often a teaser or hyped up page to get the prospect to want to know more.

The most effective capture pages touch on the prospects personal or financial needs compelling them to find out more by filling in their information. Once they do, you own their information for life and can continue to follow up with them or contact them about other offers of services you have no, or develop in the future. Capture pages are a MUST to start building your list that you will be able to promote any product or service. A great program that allows even the most novice person to create capture pages in minutes is Lead Page Generator.

Special note: NEVER LOSE YOUR LIST OF CAPTURED NAMES, ADDRESSES, EMAILS, ETC.

Those that are highly successful in any home business or internet opportunity have a list of thousands that they have built over the years. Any time they have a new product, service or opportunity to promote they send it out to their list first. This gives you a big head start and if your products, services and opportunities have been successful in the past, your list will follow you everywhere.

This all leads into the second technique to creating a totally automated system, email auto responders.

Step 2: Follow up with prospects via email
This is the easiest and most recognizable form of follow up. When creating a capture page, all you have to do is tie the information form into an auto responder. This can be done very easily using services such as aweber. Now, when a prospect fills in their information, you not only get to keep their information for your list, but now you can follow up with them daily, weekly, monthly without having to lift a finger. Of course, you have to write your email follow up messages ahead of time, but once you have them completed, you are following up with your prospects over and over while doing no additional work.

While email is a nice tool to make your system automated, it is far too often the ONLY tool people use. This is a huge mistake. Fact is, that email follow up and marketing is becoming far less effective due to spam laws and people filtering their email accounts.

In order to reach as many people as possible, you need to come at them from different angles.

Step 3: Follow up with a voice broadcasting system.
Voice broadcasting gives you yet another method of following up with prospects. It is an awesome tool and as of late has been sort of the “new email.” Because email is getting caught by filters and spam control features, it is necessary to try and reach prospects using other methods. Outside of email, voice broadcasting is the easiest and least expensive means of following up.

In addition, voice broadcasting can keep your system totally automated. You can record a simple message or series of messages, collect the prospects phone number on your capture page and then simply set up your voice broadcasting software to call them once, weekly, monthly or whatever you choose. There are lots of services to use out there. Goldcalling, voiceshot, probuilderplus, and protus are just a few.

Step 4: Postcard follow up
Direct mail is by far the most forgotten means of follow up, but often the most effective. Postcards are a terrific way to make sure that your prospects hear form you. By simply collecting their mailing info on your capture page, you have set yourself up to use an incredible tool that will definitely help increase your sales and income.

There are a couple of services that allow you to set up a direct mail campaign to work just like an email auto responder. The best service in my opinion is PostCardAutoresponder.com. You can input a prospects mailing address and set up a campaign that will send them a postcard once, twice, weekly, monthly, or whatever you choose. Just set it up once and forget it. You can contact a prospect for an entire year on autopilot . You can even create custom postcards for any business , service or opportunity.

If you use that simple 4 step plan to create an automated system for your business, you will definitely increase sales and income. Plus, you will not only have an automated system that works for you while you are doing the things you enjoy, but it will be one that contacts prospects from every angle so they are sure to get your message early and often. Remember, it is not always enough just to have a system. You need to have an automated system that you can plug each prospect into that will run itself while you focus on building your business.



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3 Simple But Powerful Off-Line Advertising Strategies & 10 Classic E-zine Advertising Tips

There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market.

But one advertising method that's neglected by most online marketers is off-line advertising.

There are several low/no cost ways to advertise off-line and I want to share 3 of them with you.

1) Business Cards
If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business.

Also, whenever I visit a restaurant, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!)

And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day.

2) Flyers
With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.)

Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron.

And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often.

3) Automobile Advertising
What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see.

Your business can be exposed to hundreds, if not thousands of people every day whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message.

10 Classic E-zine Advertising Tips

1. Target your advertising.
The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.

2. Track your ads.
Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.

3. Run your ad for multiple issues.
You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline.
An effective headline will successfully grab your reader's attention and target your audience.
Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.

5. Don't try to sell your product from your ad.
Write your ads to create interest and get people to visit your site.

From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.

6. Don't use all caps in your headline.
You'll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a "call to action."
At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).

8. Don't be cute or funny with your ad.
You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free.
Provide an incentive for visiting your site such as a free eBook, sample chapter, or trial.

10. Subscribe to or view the archives of the e-zines you would like to advertise in.
You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.



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