Showing posts with label website design. Show all posts
Showing posts with label website design. Show all posts

Easy Home Business Ideas For Finding Customers

What are best avenues to bring customers to you and increase your visibility? In this post, we will look at some methods that business owners have used for many years and have been very successful at increasing their customers and generating more revenue for their business.

A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbours, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer.

Be creative; if for example one of your products is balloons consider going to all the restaurants in your area and make a deal to have your balloons given to the children who enter. When you visit businesses or friends take a few samples of your products to show them, leave your products with them so they can look at them while you are gone and then follow-up with them and find out what they think. Make them feel a part of your business.

Networking is a great way to make business contacts and you can do this almost anywhere that you go. Your local chamber of commerce often has networking functions where you can meet other business owners in your area. You can talk to them about their business and what works for them, exchange business cards. This is a great method for making contacts. After the social function make a point to go and visit their business,it is important to develop a relationship with them.

Take a walk around your neighbourhood. This is a great way to meet new people in a casual environment and allows you to sell your product without really selling it. You will have an opportunity to find out what customers who are near you like. Will your product appeal to them? Should you tweak your products to match the potential customers that are near your area? Go into that coffee house that you may not frequent and spend sometime talking with the other customers. This gives you a good feel of the potential market near you.

If you do not have a web page yet, then it is high time to utilise this tool for marketing your business and the products you offer. If you are not comfortable creating your own page there are many professionals that can do this for you and you can use this as an opportunity to promote your business as well. As they get to know your product while they are creating a web page for you, they can also refer others to your site. Remember, when creating a web-page you want to provide the potential customers with information and keywords that are specific to your company.



photo by Sharon Mollerus

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Proper Web Design Techniques To Building A Leads List



This is a video class that you do not want to miss. Especially if you are a newbie to building a leads list and your website or your blog.

You will learn some simple techniques on how to build your lists and how to design your website to get leads.

This video is very vital to you home based business and it does not matter what kind of business your in.

I learned a lot from this video and you will too!

So sit back and get a pen and piece of paper and take notes.

Click here If you would like to learn more.


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How To Make Your Home Based Business Appear More Professional


One of the toughest obstacles I have had to face is when working from home I had to make it appear that I was not, in fact, working from home. When clients call and there are kids screaming in the background, pets barking and meowing and timers going off for laundry and cooking, it doesn't appear professional.

So, this is 5 things of what I had to do to appear more professional.



1. Have a clean, professional website with your own domain name.

Do not, under any circumstances, have a "free" website hosted on another domain name with other company's ads all over the place! This is one of the biggest no-no's out there! Decide, instead, that in order to appear professional, you must invest in a professional website. If you aren't skilled in web design, hire someone to do it for you or barter with another home based business owner who does do web design. Choose a domain name that is closely related to your business's name.

2. Think about how to display your business address.

How are you going to display your physical location? There are a few different options available. Most home based business owners will say that they accept meetings by appointment only, to discourage clients from "dropping in" while they're still in their jammies and haven't had their morning coffee yet. If you don't want your customers to know you work from home, two other options are using a P.O. Box or attaching a "Suite" number to your address. If you use a P.O. Box, you will have to give your home address out for packages and anything they want to courier to you, but it does provide anonymity and discourages drop-in visitors. If you attach a suite number to your address in order to make it appear a "business office," make sure you mention to your postal carrier that you're running a home-based business and that's why there's a different address on there.

3. Invest in a separate phone line or in a distinctive ring tone for that line.

Most phone companies offer a plan where you can have two or more numbers ringing to one phone line with distinctive rings. It's usually better to have a separate phone line in your office, in order to avoid after-hours phone calls from clients. This also enables you to "shut the door" on work when you're not there. Use a professional voicemail message or answering machine message and check the messages often.

4. Define your office etiquette rules to your family.

What are the rules going to be for your kids and family members when you're on the phone or meeting with a client? Are you going to set a timer so they know when you'll be available? Are you going to have set office hours and not meet with clients outside of those times? Are you going to have a play space in your office? This is especially important if you're going to have small kids playing nearby (quietly) while you work.

5. Invest in professional-quality promotional products and marketing pieces.

Don't print off business cards from your printer, unless you have a top-of-the-line printer. Invest in professional-quality business cards and brochures. If you can, have some letterhead printed up, too, for contracts, letters to prospective clients and any correspondence that is business-related. If you're printing promotional products like T-shirts or apparel, coffee mugs, mousepads, etc., check the quality of the products put out by the printer you wish to use. Don't just "price-hunt," look around for the best quality and invest in your business.


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5 Tips How To Make Your Home-Based Business Not Appear "Homemade"

One of the toughest obstacles we face when working from home is making it appear that we're not, in fact, working from home. When clients call and there are kids screaming in the background, pets barking and meowing and timers going off for laundry and cooking, it doesn't appear professional.

So, how can we appear more professional?

Tip # 1: Have a clean, professional website with your own domain name.
Do not, under any circumstances, have a "free" website hosted on another domain name with other company's ads all over the place! This is one of the biggest no-no's out there! Decide, instead, that in order to appear professional, you must invest in a professional website. If you aren't skilled in web design, hire someone to do it for you or barter with another home-based business owner who does do web design. Choose a domain name that is closely related to your business's name.

Tip # 2: Invest in a separate phone line or in a distinctive ring tone for that line.
Most phone companies offer a plan where you can have two or more numbers ringing to one phone line with distinctive rings. It's usually better to have a separate phone line in your office, in order to avoid after-hours phone calls from clients. This also enables you to "shut the door" on work when you're not there. Use a professional voicemail message or answering machine message and check the messages often.

Tip # 3: Think about how to display your business address.
How are you going to display your physical location? There are a few different options available. Most home-based business owners will say that they accept meetings by appointment only, to discourage clients from "dropping in" while they're still in their jammies and haven't had their morning coffee yet. If you don't want your customers to know you work from home, two other options are using a P.O. Box or attaching a "Suite" number to your address. If you use a P.O. Box, you will have to give your home address out for packages and anything they want to courier to you, but it does provide anonymity and discourages drop-in visitors. If you attach a suite number to your address in order to make it appear a "business office," make sure you mention to your postal carrier that you're running a home-based business and that's why there's a different address on there.

Tip # 4: Define your office etiquette rules to your family.
What are the rules going to be for your kids and family members when you're on the phone or meeting with a client? Are you going to set a timer so they know when you'll be available? Are you going to have set office hours and not meet with clients outside of those times? Are you going to have a play space in your office? This is especially important if you're going to have small kids playing nearby (quietly) while you work.

Tip # 5: Invest in professional-quality promotional products and marketing pieces.
Don't print off business cards from your printer, unless you have a top-of-the-line printer. Invest in professional-quality business cards and brochures. If you can, have some letterhead printed up, too, for contracts, letters to prospective clients and any correspondence that is business-related. If you're printing promotional products like T-shirts or apparel, coffee mugs, mousepads, etc., check the quality of the products put out by the printer you wish to use. Don't just "price-hunt," look around for the best quality and invest in your business.

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Your Website...Is YOU!

Your website represents you. Its appearance can make or break sales. Great websites entice visitors to stay, buy and return again and again. Fantastic design features include: surfability, the importance of the main page, the appeal and ease on the eyes in the use of color, screen resolutions and browsers.

You are out shopping for healthy, designer food. You visit two health food stores. The first one is bright and cheerful: Its products are displayed pleasingly and its staff, with crisp, starched aprons on, are slim, friendly and helpful with smiles that twinkle. There is another health food store just across the road: Similar products. A fat, greasy-haired sweaty man, breath redolent of whisky, garlic and fermented cheese, egg stains on the front of his crumpled shirt, the middle of which strains to stay closed struggling to keeping its charge - a protruding belly - within, tired buttons at the ready to pop...comes to serve you.

You are your website: It is a reflection of who you are, your product, your service. Portray  yourself as a trained, seasoned professional. Your website is the only contact your customers, potential and current, have with you. You must create an atmosphere that is pleasing to your buyers to make them want to stay and buy, and more importantly, to want to come back again and again. You want to aim for repeat business. The long and short of it is this: Your website can make or break your sales...and your business.

TRICKS OF THE TRADE
What secrets can you apply in the design of your website?

1. Surfability
Do your research by visiting several websites. Note what make them appealing, attractive or the opposite. Always remember that visitors to your site have one goal in mind: They are either seeking information or shopping for a product. Your goal is to give them what they want without their having to search for it. It is a cardinal rule to make your site easy to navigate. Ensure that all the information is relevant to your product/service. Convince visitors that they absolutely need your product to solve their problem(s).

2. The First Impression Lingers...The Importance of your Main Page
The main page has a very specific purpose: It is the store front of your website where your visitor lands and from where she/he will shop. Therefore, this page must load very quickly and be easy to view. This is the first contact with your customer: First impressions can either close a deal or...lose this same deal which has exactly the same potential.

Make things simple: Ensure that links are easily viewable by your visitors and that these links will navigate your visitors to where they wish to go. Very often, a great choice is the use of tables when deciding how to design the main page of your site. If your page takes more than ten seconds to load even on a 56k modem, your visitor will click away, through impatience, or to save time, seeking information or products elsewhere. To speed up the loading of your main page, it is advisable to avoid large, or excessive, graphics. Too many banners or special effects often also cause a page to load slowly.

3. Make your Website Appealing to, and Easy for, the Eyes
* Colours
Mild colors are your best bet. If your site is a content site where your visitor will be doing a lot of reading, it is a good idea to keep to black and white. You can add color when using tables as a means to brighen up the page. However, always remember to keep the overall look of the page professional and appealing to your target audience that will be visiting more often.

* Screen Resolutions
These vary among monitors. It is, therefore, good counsel to set the pixels to a standard 800x600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes.

* Browsers
Bear in mind that a lot of Internet users will not use the same browser as you. Therefore, make sure that your site looks as good on other browsers as it does on your own. You can do this by downloading several browsers through which to look at your page.

Be aware that the overall look of your website is to make it attractive to visitors, which in turn appeals to emotions and, therefore, lead to sales and to make money for you. The appearance of your site, if properly designed, can be an excellent marketing strategy for your product/service.



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